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An effective Digital Marketing Strategy is now unarguably an essential component of the overall marketing strategy for all businesses. Working
with our clients as a Digital Marketing Consultancy, we see that many smaller companies have yet to fully understand and exploit the potential of
internet and online marketing as a sales channel and as a business development tool, particularly in business-to-business markets. The
customers of most businesses are increasingly using the Internet as their primary source of research.
Total Marketing Solutions has extensive experience acting as an online, digital marketing consultancy working with small and medium sized
companies, helping them grow their business through successful online marketing activity. We have helped our clients develop and implement
their internet marketing strategy, from helping our clients to go online with their first website through to managing the relaunch of large scale e-
As with all marketing activities, we believe that your online and digital marketing must start with strategy. What is the purpose of your website?
Is it simply a "brochure site" to support offline marketing or is a sales channel in its own right? Is it a resource for existing customers or a
recruitment channel for new clients? Does your finance department regard it as a cost or as an investment?
Getting your online and digital marketing strategy right is the first step in deciding how to market your business online. We can help you to decide
how to allocate resources for your company, including Search Engine Optimization , Pay per Click marketing , Affiliate Marketing, Email Marketing
and offline marketing activity to support your online strategy. A well constructed online marketing strategy will contain all of these channels.